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Cost-Per-Wear

Whether it’s purchasing a car, seeing a movie or going to dinner, you want to get the most out of whatever you’re spending money on. The same holds true when buying clothes. Most people shy away from more expensive, specialty stores due to the misconception that “cheaper” is synonymous with better value.

If you are getting your suits and sport coats from a discount/mass retailer, you will realize you are actually spending more once you apply the cost-per-wear formula. The cost-per-wear formula is simply the price of the suit divided by the number of wears before the suit begins to deteriorate.

Consider a $200 suit from a mass retailer, you will most likely only get 104 wears (twice per week for a year) before it begins to deteriorate–$1.92 per wear. That may not seem like a bad deal, but once you apply the cost-per-wear formula to a Coffman’s suit, there is a big difference. A quality suit from Coffman’s will, with care, retain its appearance for many years (five is very common). Although a Coffman’s suit costs more up front, at $1.53 per wear, it is less expensive in the long run, thus a better investment. With top brands like Canali and Hart, Schaffner, Marx, Coffman’s will make sure you get the biggest bang for your buck!